Field diagnoses of small public companies, from the outside
Educational Development Corporation sold $204.6 million of children's books in fiscal 2021, almost all of it under a British publisher's name licensed since 1988. Then the publisher took the name back. Revenue is now $22.9 million, and Google's own suggestion box is still asking what the company is called. Here is the gap, measured.
PetMed Express carries 1-800-PetMeds on its books as a $375,000 intangible asset. Its own filings price what happened around it. The advertising discipline that bought a new customer for $42 in 2011 now pays $81, the yearly haul of new customers fell from 645,000 to 266,000, and the buyers went to pharmacies that ship themselves. Here is the gap, measured.
Rocky Mountain Chocolate Factory owns the trademark "America's Chocolatier." Last year it spent about $313 per store per month telling America about it. Demand for chocolate shops just hit a five-year high. Here is the gap, measured.